Crypto KOL Marketing Insights
Guides, case studies, and strategy breakdowns from managing $3.1M+ in crypto influencer campaigns across 6 geographies.
YouTube vs Instagram for Crypto KOL Marketing in LATAM: A $690K Data Study
We spent $690K testing YouTube vs Instagram for a fintech client in Brazil. CPT dropped from $740 to $237 when we pivoted to Instagram. Here's exactly what happened and what it means for your LATAM strategy.
How to Launch an IDO with $1B TVL: LayerAI Campaign Breakdown
A detailed breakdown of the LayerAI IDO marketing campaign that generated $1B in TVL, 55,000 community members, and $40M daily trading volume. What worked, what we'd do differently.
Philippines Crypto Market: KOL Marketing Guide for $100 CPT
The Philippines is one of our best-performing markets — $100 average CPT on iGaming and fintech campaigns. Here's a deep-dive on KOL selection, platform strategy, and what makes Filipino audiences convert.
The Afterparty Content Strategy: How 40% of PrimeXBT Registrations Came from Post-Event Content
The biggest surprise from our PrimeXBT campaign: post-event "afterparty" content outperformed the live event itself. Here's the full playbook.
How to Vet Crypto KOLs: The 7-Point Verification Process We Use for Every Campaign
We pitch 50+ KOLs per campaign and select 10-20. Here's the exact criteria we use — including the red flags that disqualify 80% of applicants immediately.
TVL Growth Strategies for DeFi Protocols: KOL Marketing vs PPC vs Community
What drives TVL growth most efficiently for DeFi protocols in 2024? We compare KOL marketing, paid ads, and community-driven growth with real data.
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